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Ranking in the realm of digital marketing pertains to the position that a webpage occupies on a search engine results page (SERP) in response to a specific query. It is a crucial metric that reflects the relevance and authority of a webpage concerning the search terms employed by users. Digital marketers strive to optimize their website's ranking to enhance visibility, increase traffic, and achieve their business objectives.

The ranking of a webpage is determined by complex algorithms employed by search engines, considering various factors such as keyword relevance, content quality, backlink profile, user experience, and overall website authority. Websites that align closely with these criteria are more likely to secure higher rankings on SERPs, ultimately attracting a larger audience.